How does social media fit into your marketing plan? Here are a couple of things to consider before jumping in to social media:
What platforms are your ideal clients on? Often times, when business owners start out on social media they spread themselves too thin by trying to show up on every platform instead of picking the platform that best serves their ideal clients.
- Facebook is one of the largest advertising platforms next to Google with 1.89 billion active user profiles according to Google.com. It’s safe to say that now days you can reach almost anyone on Facebook. In 2016, according to Hootsuite.com 82 percent of 18 to 29-year-old online users, 79 percent of 30 to 49-year-old online users and 56 percent of online users ages 65 and up use Facebook.
- In 2016, according to Hootsuite.com, Instagram’s audience looks quite different than that of Facebook with 55%.
If your ideal client is 50 + then Facebook would appear to be a better fit for your business. Know your audience before you get started!