Creating a marketing budget and an action plan is an important part of Marketing 101 for your business. Marketing costs money and you need to know how much you can spend to market your business because once you start it’s important to keep going.
- How much do you have to spend on your advertising, promotions, and public relations? Be sure you consider one-time costs, such as building a business website or having business cards printed, in addition to the ongoing costs of placing ads.
- Are you going to hire an agency to handle it for you, or do it yourself?
- Now break down the marketing methods and decide “When, Where and How Much.” i.e. run a Facebook ad, every day for the next week at $15 per day.